Nir Eyal

Hi, I’m Nir.

I’m the author ofHooked: How to Build Habit-Forming Productsand have taught at the Stanford Graduate School of Business and Design School. I’ve sold two technology companies since 2003 and now help teams design more engaging products.

For most of my career I’ve worked in the video gaming and advertising industries where I learned, applied (and at times rejected) the techniques used to motivate and manipulate users. I write to help companies create behaviors that benefit their users, while educating people on how to build healthful habits in their own lives.

As an active angel investor I put my money where my mouth is by backing habit-forming products I believe improve lives. Some of my past investments include: Eventbrite, Product Hunt, Refresh.io (acquired by LinkedIn), Happy Bits, Presence Learning, 7 Cups of Tea, Pana, and Symphony Commerce.

Although I received most of my education earning an advanced degree from the The School of Hard Knocks, I also received an MBA from the Stanford Graduate School of Business.