Nish Kukadia

SecretSales is the UK’s leading members-only flash sales business, hosting online sales for over 650 designer fashion, accessories, footwear and lifestyle brands. Everyday the website launches between 6-10 new sales of exciting brand collections at 30-70% off the retail price. Each sale lasts 4 days and contains a finite amount of products, so the fastest customers are rewarded with the best choice.

Nish co-founded SecretSales at the age of 25 and is a member of the company's board of directors. Nish was appointed as CEO in 2010 and in February of 2012 SecretSales raised £6.3M from a syndicate of investors led by Doughty Hanson Technology Ventures (London), Pentech Ventures (Edinburgh) and Partech Ventures (Paris). Prior to that SecretSales raised a £5.5M from Brands4Friends, the leading German private shopping club, which was acquired by eBay Inc. for $200M in Dec 2010.

He has been responsible for setting company strategy, hiring all key staff and managing SecretSales from inception to date. He also designed the operating and UX infrastructure and negotiated all contracts for fulfilment, technology and marketing partners for the first 5 years of the business.

The company is almost 6 years old, it has over 3 million engaged members and employs 80 staff in its Notting Hill headquarters, with a further 30+ people managing fulfillment in Coventry. In September 2012 SecretSales launched its first nationwide television advertising campaign and in 2013 the company grew by almost 65% year-on-year.

Prior to SecretSales, Nish was an Advertising Planner at MEC Global, WPP Group, where he managed brand and direct response campaigns a range of clients including Sony Ericsson, Visa, Direct Line Insurance, Xerox and Singapore Airlines. Nish received his undergraduate degree in Management & Marketing from UMIST Management School, Manchester University.

In his spare time he advises Liberty Lodge, a therapeutic home in Ipswich, Suffolk, for children with severe emotional and behavioural difficulties.