Nishant Dhanke
Digital marketing Leader in Mumbai
About Nishant Dhanke
Digital marketing leader with decade of experience driving large-scale digital transformation, performance marketing, and programmatic media strategies for global brands.
Career Highlights
Global Expertise
- Experience with Fortune 500 clients across 7 continents ensures worldwide market insight.
Full-Funnel Strategy
- Specializes in developing effective end-to-end omnichannel marketing solutions.
Advanced Media Buying
- Expert in programmatic advertising and precise paid media planning for maximum ROI.
Notable Projects
- Designed a Figma-based website model for a lifestyle e-commerce brand; improved user journey, engagement, and online sales.
- Collaborated with the software development team to design a custom dashboard tool using DV360 API and BigQuery; enabled spend monitoring, custom reporting, and campaign optimization
- Developed regional campaign strategy for a leading fashion e-commerce brand; optimized creatives and targeting to improve sales and engagement
- Redesigned recency-based targeting strategy for another campaign, improving campaign efficiency and performance
- Analyzed historic sales and past campaign data to identify high-potential repeat buyers; developed strategies to drive sales during shoulder months between major sales, optimized budget allocation, and identified key marketing channels to boost engagement and revenue
- Developed a dashboard to track high-performing keywords from past Black Friday sales to optimize future campaigns; created an autofill search tool for the e-commerce website to enhance keyword targeting and user experience