I am a consultant and public speaker currently living in Shanghai, China. I established and managed the Israel Chamber of commerce Shanghai branch, Tel-aviv university MA, Lecturer for sociology and anthropology at Tel-aviv university. Beijing people university of China .

I have extensive experience working and living in China and a great deal of knowledge regarding the Chinese Culture, Society, consumer market, and business culture. I speak Mandarin Chinese and have business development, sales and marketing skills, as well as project management capabilities.

Experienced in the selection and appraisal of research methodologies, Developed strategies to evaluate relevance and value of others’ opinions and data, Capability to convey the implications of research study clearly regarding China Market.

Responsible for leading Israelis IT and Cosmetics company's expansion into China market.

Established business relationships with China s leading IT, Business, and Governmental institutions and major corporations while frequently traveling to China and setting up meetings with potential and existing partners and clients.

Implemented efficient and effective marketing and promotional planning while helping in building the companies brand and adapting it to China market.

Carried out market research and attended conferences to identify ideas for growth and exploring new business opportunities.

Worked closely and manage the company's Software development team on our company's project granted by the Israeli Chief Scientist.

Responsible for the setting-up and development of the 'Israel-China E-Merchant Virtual Park'​, 'Sino-Israel E-commerce Free Trade Zone'​, and 'Sino-Israel Cross-Border E-commerce Free'.

西奈，

以色列商会上海分部负责人。

特拉维夫大学硕士学位（院长名单，校长名单。

特拉维夫大学社会学和人类学讲师。

中国北京人民大学。

我在中国有丰富的工作和生活经历，并且对中国文化，社会，消费市场和商业文化有大量了解。我会说普通话，具有业务发展，销售和市场营销能力以及项目管理能力。在研究方法的选择和评估上经验丰富，制定了评估他人意见和数据的相关性和价值的策略，能够基于中国市场明确地将调研含义传达出来。

负责领导以色列IT和化妆品公司向中国市场的扩张。

与中国领先的IT，商业和政府机构和大型企业建立业务关系，同时经常前往中国，并与潜在和现有的合作伙伴和客户开会。

实施高效有效的营销和促销策划，同时有助于建立公司品牌并适应中国市场。

进行市场调研，出席会议，发现增长思路，探索新商机。

负责管理公司的由以色列创新管理局，原名经济部首席科学家办公室（＆MATIMOP）创立的项目中的软件开发团队，并和该团队紧密合作。

负责“以色列 - 中国电子商务虚拟公园”，“中以电子商贸自由贸易区”和“中以电力跨境电子商务”的建立与发展。