Nicole McGuire

Salt Lake City, Utah

Who is this chick?

A dance-like-no-one's-watching girl. A twenty-something experiment. A wanna-be motocyclist. A nostalgic storyteller. A color-coordinator. A voracious learner. A thoughtful teacher. A listener who knows when to voice my opinion. A determined problem-solver. A conveyor of truth. A focused, strategic planner.

How does she get the job done?

Whatever it takes, albeit within my moral code. I prioritize and focus on what's the most important. I am not afraid to learn something new or try something that might be uncomfortable. My two true loves - the brand and the consumer - fuel my passion for advertising. Advertising only works if you understand what the target wants, and I thrive on the excitement of unearthing insights that lead to inspiring strategies.

What makes her tick?

My inspiration comes from my family, my religion, learning something new, reading, 90s music, Elizabeth Holmes, Thai food, succulent plants, and keys.

  • Work
    • BYU AdLab
  • Education
    • Brigham Young University