Nneka Carrie Dudley
Chicago
As Associate Director, Strategy & Innovation for IPG Mediabrand's BPN Worldwide, I am charged with distilling BPN's shopper research, insights, and media capabilities into campaign specific opportunities for key agency clients, including Hillshire Brands and Zurich Insurance. A tech enthusiast, my goal is to always bring a keen understanding of how brands and retailers can harness emerging shopper technologies to drive traffic, sales, and awareness across key segments.
A strategist by nature and designer at heart, I have worked on General Market and Hispanic media campaigns for Ace Hardware, Modell's Sporting Goods, Verizon, Kmart, Dollar General, Bon-Ton Stores, Macy's, and Landry's Restaurants. Since my transition to BPN I have also led consumer technology research for The Coca-Cola Company (NA and EU) through BPN's Shopper Sciences unit.
A passionate observer of consumer behavior around the globe, I am dedicated to helping brands subtly integrate consumer technologies into their marketing mix, delivering convenience and driving engagement, at scale. My love for consumer technology and cause marketing is matched by my commitment to the community, youth mentorship, and education. Since 2012 I have served as Program Chair for the Leaders of Tomorrow, a youth mentorship program organized through the National Black MBA Association. I am also an active member of CIMA (The Chicago Interactive Marketing Association), supporting the groups key philanthropic efforts with Off the Street Club and Tutor Chicago; as well as a Taproot Consultant, providing pro bono consulting services for local nonprofits.