Nool By Hand

Nool By Hand is a clothing brand born out of the love and passion to create thoughtful clothing for the conscious consumer who strives to carve a niche for themselves in this contemporary world. At Nool sustainable fabrics woven on handloom and power loom are used and are meticulously embellished with unique dobby and jacquard patterns, block prints, embroidery, digital prints, batik prints, ajrak prints and other hand based techniques.

The handwoven fabrics are woven at Nool’s very own weaver’s studio built as a breakthrough innovative facility to encourage handloom weavers of a particular cluster called Chennimalai, near Erode, Tamilnadu.