I’ve gone a long way professionally from a social media specialist to senior strategy positions and have worked on a variety of projects escaping the traditional division between offline and online. I’m keen on helping agencies to bridge between ATL and digital, traditional and innovative, cultural and collateral. I have a working experience as an internal consultant to agency management dealing with the complex process of digital transition.

My key area of interest lies at the intersection of marketing research (such as professor Byron Sharp’s findings), social, cultural & tech trends and what Bill Bernbach called “the unchanging man” - the timeless nature of human instincts.