Norita Taylor
Current Position
Owner-Operator
Independent Drivers Association
Grain Valley, Mo. 2007 – Present
Media Spokesperson, Public Relations
Coordinator
Lead all public relations and
social media activities of a national association for small-business truckers
and professional truck drivers. Interact directly with trade and mainstream
media as a one-person department, supporting the efforts of upper management
and lobbying staff as they take on the regulatory and legislative issues that affect
members. Plan and carry out media relations, press events and photo
opportunities that demonstrate the association's leadership in the industry.
Provide crisis communications counseling to upper management.
Public Relations
Profession
-
Accredited with PRSA since December 2008
-
PRSA Accreditation Online Cohort Facilitator
PRISM Awards
Special
Programs - 2011
"Truckers for Troops"
Featured
Media Placement - 2010
"Dan Rather Reports"
Education
Rockhurst University
B.A. in Communications
CONTACT
17309 E. 50th Terr.
Ct. S.
Independence, Mo. 64055
816-478-1565 h
816-519-3703 c
Agency
Experience
Germinder
& Associates
Kansas City, Mo., 2005 – 2007
Account Manager, Public Relations and
Internet
Successfully led an account
team at a public relations agency specializing in animal health. Created
specialized programs for feline health awareness, including collateral,
websites and media relations activities. Strived to ensure timely delivery of
quality public relations projects within clients' budgets. Clients included
Fort Dodge Animal Health and Pfizer.
Bernstein-Rein
Advertising, Inc.
Kansas City, Mo., 1994 – 2000
Public Relations, Account Executive
Created public relations
programs for regional and national clients by conducting research, establishing
objectives and planning strategies specific to clients' goals, working within
defined budgets. Wrote and edited press materials and newsletters, developed
media contact lists, coordinated interviews and publicity activities and
planned events resulting in numerous placements in print and broadcast media.
Clients included The Rival Company, Starlight Theatre, Russell St