Norma Watenpaugh

Norma Watenpaugh is an acknowledged expert in partnering best practices. As Principal of Phoenix Consulting Group, Ms. Watenpaugh leads a team of experts in collaborative business relationships, helping companies achieve profitable results through their strategic alliances, channels and partner programs and providing the skills and tools for effective partnering to accelerate revenue, tap new sources of innovation or open new markets through effective partnerships.

Norma Watenpaugh has a strong commitment and passion to giving back to the profession of alliance management through her volunteer involvement with the Association of Strategic Alliance Professionals and numerous speaking engagements where she is a dedicated advocate of collaborative business practices. She is the former Best Practices Chair for the Association of Strategic Alliance Professionals, having served in this role since 2003. She led a cross industry team of experts to create a professional certification program for collaboration and in updating the body of knowledge for alliance management best practices.

"Phoenix Consulting Group has a deep commitment to and belief in the power of collaboration. Collaboration is fundamental to human achievements and fundamental to business success. Collaboration is more than an activity; it's an attitude; it's an outlook that sees the possibilities. We strive to incorporate best practices in collaboration in all of our service offerings and in all of our business relationships." Norma Watenpaugh, PhoenixCG Principal and Founder