Baz started his own advice business based around insurance and retirement planning in 1997 at age 24 and spent the following 14 years building a very successful advice firm specialising in high net worth holistic advice. Baz has also been a follower and participant of online communities for over 15 years, writing short stories that went viral, for bulletin boards and forums, before the term Social Media existed. He has also built a sports related internet forum into a site that was among the most popular in its category in the world.

Most interestingly though is the fact that Baz spent the final 4+ years as principal of his own business (2006-2010) solely working to research, understand and develop digital strategies to grow and improve the efficiency of his advice business. His study of the mechanism for the client decision making process both at engagement and at each stage of acceptance culminated as an art he terms “Conversion Psychology”.

Baz’s unique perspective on the combination of Conversion Psychology and digital influence has led to a philosophy that he terms Social Advice. This means better engagement, with more ideal clients, a constant stream of new ideal clients seeking you out, and the efficiency to deliver better service and deeper relationships with less time and cost.