Nikhil Sarup

Nikhil Sarup heads the digital marketing strategy practice at Digitas India. His team provides clients with result-oriented ideas, helping brands acquire and retain customers, using a combination of marketing insights, technology tools & creativity. With over 14 years of experience, Nikhil has helped roll out many successful online initiatives including channel relationship & loyalty programs, mobile platformts & other B2B initiatives in the online space. Having run his own Social Networking site in 1998, Nikhil now helps brands build & nurture online communities.