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What if there were an easy, inexpensive way to get your brand in front of potential customers several times every day? What if you could virtually guarantee that everywhere your customer went, they would see your message? That's not a marketing fantasy, that's the reality of custom keychains.

Endless Promotional Opportunities

In the retail sector, there are plenty of chances to offer your customers one of these clever marketing pieces. Keychains are an instant winner with car washes, dealers, auto parts stores, or any other car-themed business. When trouble strikes, your shop will come instantly to mind. Even better, include your contact information on your keychain, and your number will always be close at hand.

Of course, you don't have to work with cars to make keychains a part of your marketing plan. Garden centers might host a tomato growing contest and give the runners up a clever, tomato-shaped keychain. Pet stores could sponsor a spay and neuter clinic, with all participating pet owners receiving a goody bag stuffed with dog treats, toys, and a custom keychain.

Retail stores aren't the only businesses which benefit from this kind of marketing, either. Consider the local insurance agent who sponsors safe-driving fairs at area high schools, giving each participant a custom keychain. You can guess whose name is first on the list when it comes time to shop for car insurance. Or the dentist who celebrates National Children's Dental Health Month in February by gifting parents with a keychain. This not only serves as a constant reminder to schedule that next appointment, but reinforces a critical message: that dental care is an important part of their child's health.

For even more exposure and to build brand awareness, get creative with your giveaway to encourage customers to keep and use your keychain. For example, give your tomato lovers a free tomato plant next season when they present this year's keychain. Or give a discount on auto insurance when the kids who participated in your safe-driving fair bring their keychains into your office. By making your giveaway an interactive event, your brand will be even more memorable. Not only that, but happy customers will gladly share their experiences with your business - and show off their lucky keychain as well.