She holds a PhD from the Universidad Complutense of Madrid., a master’s degree in Media Business Management from Universidad Carlos III, and a B.A. degree in Media Studies from the Universidad San Pablo CEU.

She has won several academic awards: ESIC AEDEM for the best Marketing research (2017), finalist of the award Tribuna FITUR Jorge Vila Fradera for the best doctoral thesis (2015), PostDoctoral researcher in la Cátedra Santander UCM (2018-2014), predoctoral researcher grant (FPU-UCM; 2014-2010) and Erasmus grant to Rome (2006-2005).

Her research has been publish in journals such as Journal of Destination Marketing & Management, Journal of Hospitality and Tourism Management, Tourism Review, entre otras. She is reviewer of JCR and SJR journals, speaker at international congresses, Associate Editor at Cuadernos de Estudios Empresariales (UCM), and member of the research team MARKCO2.