Nyema Tubman

"We got our start as street vendors in Harlem. Fresh out of college and without jobs, we set out to bring the healing traditions of African black soap and shea butter to the community we loved." - Nyema Tubman referencing Sundial Brand Nubian Heritage.

Nyema Tubman is the co-founder of Sundial Brands, a company that specializes in high quality natural skin and hair products. Using a traditional family recipe, Nyema Tubman has seen the company grow from a booth on the streets of Harlem, New York to the shelves of major retailers nationwide.

Born in Liberia, Nyema moved to the United States at the age of 18 to attend Babson College. After college, Tubman and friend Richelieu Dennis were determined to develop and share a product that reflected their rich heritage. Together, they sold natural homemade soaps on the streets of 125th Street in Harlem. Their stand would eventually transform into what is now Sundial Brands, the parent company of SheaMoisture and Nubian Heritage.

Read about our recent Partner Acquisition to improve Sundial Brands.

Sundial Brands was awarded the 2015 WWD Beauty Inc Award for Corporate Responsibility