Jose Xicohtencatl

Xicohténcatl... with a long last name like that one I just go by José or (Pepito as my close friends call me) I'm passionate about technology, music, sports and all things entertainment…

Started my career working for a major consumer electronics store as their Hispanic Spokesperson for the SoCal market. I have been doing consumer electronics for a while and have been featured on several Spanish-language shows as the such as Univision.com, Primer Impacto, Telemundo and Mega TV.

I also did sports PR for many years and even won a few awards from the Hispanic Public Relations Association. More recently I worked on a campaign that got Best of Show from the PRSA PRism awards for the number one cause of death among Hispanic women.

Social media is my passion, I blog about trends in the Latino market and love the newest gadgets. Currently reside in Orange County but you can find me in Mid-town Los Angeles where I currently work for an international public relations agency.