Officer's Choice Whiskey

Consultant in India

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Allied Blenders and Distillers Pvt. Ltd. (ABD), India’s fastest growing spirits company has launched a new TVC for its flagship brand Officers Choice. The ad campaign entices the consumer to awaken the ‘Officer’ inside them. ‘Officer’ is used as a metaphor for the ability to have the assessment of righteousness which the brand emulates.

Watch Officer's Choice New Ad