Björn was once called "Germany's Mr. Web 2.0" by the leading German ad industry publication "werben & verkaufen". His professional background includes over 15 years as a consultant for numerous consulting companies, agencies and brands focusing on innovative communication techniques and technologies for marketing, branding or customer service. He holds a Masters Degree in Economics from the University of Goettingen, Germany. During his time there, he was a fellow member of the research group "New Media" at the Institute for Marketing and Commerce.
Over the last years Björn was involved in many high-profile social media cases in Germany such as the "Horst Schlämmer Blog" campaign for Volkswagen or the establishment of customer support channels on Twitter & Facebook for Deutsche Telekom and Deutsche Bahn.
Since November 2011 Björn is one of four founders of BuzzRank - the prime German provider for real time social media reporting with top clients, e.g. Bigpoint, Danone, Deutsche Telekom, Deutsche Bahn, Panasonic or O2. BuzzRank offers detailed analytics about the most dynamic social media services, combined with a superior user experience. The integrated reporting system enables a continuous performance review across various channels providing consistent key performance indicators.