In 2014, two budding young entrepreneurs were selling cupcakes & macarons at the Neighbourgoods Market in Braamfontein. They didn’t know each other. Camilla was working a corporate job in marketing by day & baking hundreds of macarons by night, out of her little oven at home. Naseeha had just finished a Masters degree in medical science & was testing her cake decorating hobby as a home business, with her domestic worker as an assistant.

One thing they both had in common was a love for creating food art & sharing it with people. On a rainy Saturday in Braam, Naseeha’s stall was damaged by a leak, & she had to move. She ended up trading side by side with Camilla, & what started out as a friendly business rivalry slowly grew into two entrepreneurs joining forces & building something special.

6 Years & many, many lessons, twists & turns later, we have built an exciting brand, outgrown two stores & expanded our team from 2 to 20! Thousands of cakes, cupcakes, macarons, brownies, cookies & more leave our store at Cedar Square every week. You can shop our desserts right here online & have them at your door within 48 hours, or you can pop in to visit us 7 days a week, shop from our unique cakes-to-go, grab a coffee & watch us create magic. We’re a young, dynamic team & we have fun with what we do.