Oindrila Dasgupta

Hailing from the Parsi township of Jamshedpur, I had travelled from Bihar (now Jharkhand) to Bengaluru to be a Journalist. My love for brands took a higher stride and that's how I landed up

From covering the story of a local feud in the narrow lanes of old Bengaluru to integrating a potato chips brand in a radio-show segment, I have always believed in exploring new horizons to learn more from life.

In the last few (almost 6) years of my career, I have worked at print publications, on the positioning and branding of leading lifestyle and fashion brands, and on radio. The experience involved while working on the positioning of a brand in the market or ideating for a brand from the consumers’ POV gives me a lot of kick.

While I'm not thinking brands and copy, movies, music and my daughter Saesha keep me glued to life.