Eric Okunevich

I'm a Pragmatic-certified product and analytics executive passionate about using data, product strategy, and integrated marketing to build meaningful outcomes. I help SaaS companies — from early-stage ventures to PE-backed platforms — scale acquisition, increase retention, and unlock growth through actionable insights and customer-centered product execution.

With over 15 years of experience leading cross-functional teams, I’ve driven results like 400%+ acquisition growth and significant churn reduction by aligning product roadmaps with business goals, rigorous measurement, and iterative experimentation. My approach bridges strategy and execution — whether that means optimizing data flows, defining analytics frameworks, or building products that anticipate user needs.

I write about leadership, analytics, and modern product practice to help other builders think clearly about complexity and move with intention. Outside of work, I’m always exploring new ways to make data not just informative but transformative.

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