Olaitan Salaudeen
Music Plugger and Media Relations in Lagos, Nigeria.
Yello, I’m Sheriff Olaitan Salaudeen, a media strategist, music promoter, and the founder of MuchMusic LessTalk Promotions (MMLT). For over a decade, I’ve dedicated my career to shaping and amplifying the voices of Nigeria’s most talented artists, helping them break boundaries and connect with global audiences.
Born and raised in Agege, Lagos, I studied Mass Communication at Lagos State Polytechnic and later served at NTA Minna for my NYSC. My journey into media began at Television Continental (TVC), where I gained hands on experience in broadcast and promotion. In 2010, I launched MuchMusic LessTalk, a promotional and media agency built to support Nigerian artists with strategic brand building, media outreach, and long term growth.
Over the years, I’ve had the privilege of working closely with powerhouse talents under the YBNL Nation label, Olamide, Adekunle Gold, Lil Kesh, Fireboy DML, Asake, and more, playing a key role in their rise through targeted media placements, radio airplay, and digital visibility. Beyond YBNL, I’ve also collaborated with respected names like 9ice, Reminisce, Waje, Korede Bello, and Small Doctor.
My work isn’t just about promotion, it’s about creating sustainable impact. I believe in artist development, cultural storytelling, and pushing Nigerian music beyond borders. Through strategic partnerships with creatives and media leaders like ID Cabasa, Kemi Adetiba, Godwin Tom, and Akin Alabi, I’ve been fortunate to contribute to the ongoing global recognition of Afrobeats.
Outside of work, I’m a proud husband and a father, I’m also deeply committed to my faith as a Muslim. This platform is an extension of my passion, to connect, collaborate, and continue telling the stories that matter through music and media.