Oleg A. Vyadro

Oleg A. Vyadro is the President and Co-Founder of Smartify Media, Inc. (Smartify)

Smartify, a Samsung-backed enterprise, operates North America's premium urban panel and retail media network, and enables marketplace digitization for the world's leading REITs and commercial real estate companies. The company's mission is to help real estate stakeholders monetize the media value of their assets via best-in-class programmatically-enabled digital signage and EV charging solutions.

With presence in over 40 U.S. markets, Smartify's network enables global brands, local businesses, and agencies to reach defined audiences through programmatic or direct campaign activation. Over 3,000 advertisers have transacted digital campaigns through Smartify, including global, national and local brands such as Louis Vuitton, Emirates, BMW, Apple, Meta, Amazon, Intel, TikTok, Microsoft, Coca-Cola, ESPN, Disney, Paramount, Dunkin, P&G, Bank of America, Harvard University and The Yankees.

In April 2025, Smartify was named 2025 Start Up of the Year by The Advertising Club of New York.