As a technology leader driving innovation in digital marketing initiatives for global brands, Luis brings over 15 years of technology and management experience to the architecture, development, deployment, and analysis of eCRM, sCRM and other online activation, recruitment and retention initiatives as part of global direct marketing and relationship management programs.

Luis has been instrumental in the development of successful and award-winning web sites, online marketing campaigns, and social media strategies for Fortune 500's, leading consumer brands, and ground-breaking start-ups. Luis has applied his extensive technical, creative, and application design experience to the information architecture, user experience planning, creative design, and solution architecture for online initiatives ranging from the informational to the transactional.