Olivia Parker

The Strategist. The Analyst. The Candle(stick) maker.

Strategy-obsessed marketer who loves turning audience insights into campaigns that resonate.

I’ve spent the last 10+ years helping brands connect the dots between what people want and what drives real business results.

My background spans global agencies, scrappy startups, and everything in between. I’ve led strategy for names like Cottonelle, Fidelity, and International Delight — digging into audience data, shaping campaign direction, and translating insights into growth.

Whether it's boosting ROAS, optimizing content performance, or finding the whitespace in a crowded market, I bring clarity to complexity (and occasionally color-coded dashboards).

I specialize in helping brands grow smarter, not louder, through sharp positioning, integrated marketing, and data-backed creative and strategy direction.

Let’s make something impactful.

P.S: I also make candles — thoughtfully designed, clean-burning, and anything but ordinary: justglo.store