Olivier Charzat

Trust in brands is eroding, let's talk about reputation economy for organisations, brands and people.

It's about being strategic, creative, innovative with sense, showing true, ethic and social values, IRL and 3.0!

It's about communicating a true story with new appeal, understanding that the new world is connected and activist and that it is time to accept that strict rules and short view marketing are weak.

It's about truth, values, reputation, visibility... it's about new business

I 've been a good boy in some major international advertising agencies*, an awarded communication director for major companies** and then a (happy most of the times) MarCom and digital consultant for many projects or clients. I've decided to build something with "good" people to make "good" business.

Let's make goodmoves!

Other activities : co-founder of FTG "atelier for brands", VP of "association dams" (fight against cancer)... bad tennis player but I like this game...

*Lowe Lintas, Leo Burnett, **Olivetti, Canal+, 9 telecom...