Olli Karioja
Customer engagement & loyalty leader in Helsinki, Finland
I build customer engagement and loyalty programs that move retention — and the systems that run them at scale.
At SOK (S Group), Finland’s largest retail cooperative, I lead lifecycle and engagement marketing across the group’s brands for a co-op of 2.7 million members, with a team of around ten.
Most people who design good customer programs are weak on the systems side; most people who know the systems can’t design the programs. I’ve built both — lifecycle journeys customers actually respond to, on stacks that hold up.
Earlier I worked as a marketing automation consultant at Avaus, Tietoevry, and Ambientia. I hold Salesforce Marketing Cloud Email Specialist and Marketo Certified Expert certifications, and an M.Sc. in Economics and Business Administration from Oulu Business School.