Oliver Mann

With more than 10 years in digital marketing, I’ve seen my fair share of fads.

The world of NFTs and crypto in particular is an area where it's easy to get caught up in jargon and the fast pace of technological development.

The reality is that marketing hasn’t changed much since the first time someone traded for an item that was not strictly necessary for survival - anything digital is essentially luxury goods.

All marketing and business strategy is about human behaviour.

Whether we’re selling a book, a phone, or an NFT, the goal is to explain why this will add value to a person’s life - value that may come through pleasure of consumption, contribution, or the ego of ownership.

In a space that's changing faster than we've experienced ever before, learning quickly and adapting to the needs of the community are crucial skills.

Highlighted experience

• Working in newspaper and magazine production for the Observer and the Guardian (London), including training staff
  Working to tight deadlines means clear guidelines to minimise last minute decision making. You’ll never get it 100% correct, but the more you can prepare in advance, the less you have to panic over when deadline looms.
  
• Building an online education company for coaches in Norway, as CEO with a team of 15 people over 5 time zones, generating $1.2m revenue and 35% profit margin.
  Trust is like respect. You need to give before you can receive. People who feel trusted feel loyal. People who feel loyal want to make the best decision possible when given the opportunity. And the more opportunities they have, the closer decision making is to the action where it has real impact.
  
• Launching an online education program with Stig Severinsen (Guinness World Record Holder in freediving), bringing in $160K in 6 weeks
  With the right systems in place for coordinating a team, it’s possible to create a strong culture with great productivity in a short time. Effective communication with clear goals and accountability is the key to success.
• Working with Snark.art as marketing consultant for 1.5 years, including building up the Organic Growth: Crystal Reef NFT discord to 35K members in 6 weeks and selling out 10.301 NFTs.
  If the perceived product value is real, there’s no need for hype or exaggeration, and less hype means more trust. Communities that are given a voice will look after each other and become evangelists without being asked.