Omar Rostom is the Consumer Engagement Manger at Microsoft for the Near East, North Africa, Levant, and Emerging Asia. His focus is to drive integrated consumer engagement strategies and manage the digital properties for Microsoft's Mobile Devices & Services Division. With almost a decade of experience honed in building integrated communication strategies with some of the biggest brands in the region; such as Proctor & Gamble, BMW, and many others; he is an acknowledged innovator that challenges the conventional to create richer brand experiences.