Onai Mhendurwa is a digital strategist with a diverse background in sales, marketing, and operations management. Currently serving as the Head of Operations at Redlife Communications, a youth-focused marketing agency, he is responsible for overseeing campaigns for major brands like Heineken, South African Breweries, and the Small Enterprise Development Agency (SEDA).

With over 12 years of experience in the real estate industry, he has a proven track record of success, having contributed to over 200 sales campaigns and earning multiple sales awards in the luxury market. His expertise extends to hospitality operations, overseeing successful marketing efforts for top alcohol brands in South Africa, and acquiring sponsorships for music festivals.

An early entrepreneur, Onai founded 'Crème de la Crème Entertainment' in 2011, a venture focused on event branding and marketing. Through this company, he collaborated with brands like SAB Hansa, Capricorn FM, Coca-Cola, and Castle Lite and revitalized Limpopo's largest annual music festival, PHANGWENI VIBES.

In his professional career, he has held key positions, including

Digital Strategist at Jawitz Properties and Christies International, where he helped establish a Lead Generation Centre. He also served as a

Business Development Executive for Fortem Intl, gaining remote experience with the London Business Show.

Onai holds a Bachelor of Commerce in Marketing Management and is a certified digital professional with certifications in Fundamentals of Digital Strategy and Google's Digital Marketing Fundamentals. He is currently pursuing a Data Science Professional Certification with IBM to enhance his skills in data-driven sales and marketing strategies.