Onyinye Mbachu

Hi there!

Thank you for taking the time to view my profile. My name is Onyinye, but you can call me Onyi.

As a Marketing and Communications professional and entrepreneur, I have built a career around delivering impactful results for purpose-driven brands across different continents and sectors. I graduated from university with a medical degree but developed a passion for building brands and decided to pursue a career in strategic brand management — a journey that has since taken me across three continents and into entrepreneurship.

Most recently, I co-founded Novel Photo Booth, an interactive photo and video booth company creating memorable, shareable experiences across Ontario, Canada. At Novel Photo Booth, I bring together my expertise in brand strategy, content creation, and audience engagement to craft immersive moments that leave a lasting impression — whether at corporate events, weddings, or brand activations. It's where marketing meets magic.

Beyond Novel Photo Booth, I currently serve as Brand Manager at YPO, a global non-profit, where I collaborate cross-functionally with a diverse, global team to elevate YPO's external profile among key stakeholders.

My experience spans North America, the United Kingdom, and Africa, where I have helped organizations exceed their marketing and communication goals through brand strategy, positioning, messaging, and multi-channel content creation. Prior to YPO, I completed a Marketing Management Post-graduate program at Seneca College and gained experience at a Toronto-based communications agency and a non-profit organization. Back home in Nigeria, I drove strategic communications for local and international brands as a Senior Account Executive at LSF PR, one of Africa's top-rated public relations agencies.

With 10+ years in the marketing and communications space, I have had the privilege of working with brands such as Prince's Trust Canada, CDW Canada, Purpose Investments, Morneau Shepell, Siemens, Unilever (OMO), Remy Martin, Glenfiddich, Jägermeister, and more.

With a specific interest in empowering women and black communities, I am dedicated to creating opportunities for young people to thrive and succeed through mentorship, educational initiatives, and community outreach.

Please feel free to connect with me via email or social media.