John Kriney

OptFirst, established in 2001, has nearly two decades of hands-on digital marketing experience, which provides a strong understanding not only of effective tactics but also of approaches that should be avoided. Unlike newer agencies that may not have lived through multiple major Google algorithm changes, OptFirst has continuously adapted its methods to stay compliant and effective, avoiding outdated techniques that search engines have long penalized. This depth of experience is relatively rare in an industry where many firms have short lifespans, and it helps explain why some clients have partnered with OptFirst for more than a decade.

ROI driven approach

OptFirst prioritizes client return on investment above all other marketing metrics. Founder and President John Kriney entered online marketing after successfully getting his own e‑commerce business, BodyKits.com, to rank at the top of Google in 2000, then began applying the same strategies for friends’ businesses before formally creating OptFirst. That entrepreneurial background shapes the agency’s philosophy that business owners care most about measurable profit, so every campaign is designed with positive financial returns as the primary objective, rather than just branding or traffic volume.

Broad campaign expertise

Over time, consistently doing what is best for clients has become one of OptFirst’s key strategic strengths. Instead of serving many companies in the same niche within the same geographic market, OptFirst works with only one client per industry per location, such as a single real estate agency in Miami, to pursue top positions without conflicts of interest. This model, combined with experience across multiple verticals, allows the agency to transfer successful tactics from one sector to another, often implementing high-performing campaign ideas long before narrowly specialized “vertical” firms would try them.

OptFirst Internet Marketing | Internet Marketing Company Miami | 620-1 NE 126th St, North Miami, FL 33161 | (305) 428-2539