At 19 years old, Orel SIMON created his first production agency, his main clients were the musical bigwigs - Universal, Sony, EMI - where he worked on the image & video content on the launching & release in France of acts such as Gorillaz, Coldplay, Kylie Minogue, Daft Punk… 2 years later EMI Music France asked Orel to create an internal department for creative video and film production, which he did. And for almost 4 years he built and drove this studio.

All the while, a strange idea was dancing around in his head. Orel wanted to transform an English grandmother into a superstar DJ then Mamy Rock was born with her giant shades, silver hair and her trademark style! After dealing a media operations with Adidas, some Fashions Weeks & Les Galleries Lafayette, Orel succeed to bring her to the high fashion stage, as she became a "Fashion Icone & a role model" according Vanity fair & TIMES Magazine ! After 5 years Mamy Rock is still touring the world as one of its most famous DJs. Orel is actually developing a TV show project called "Rock It Granny" focusing on this epic, and unexpected success of an 80 years old british lady.

Meanwhile, Orel opened his 2nd agency & production company SPOA*a leading structure working on different fields and various domain such as Films, music videos, commercials, TV programs, new medias including digital Brand content for Luxe, Musical & Fashion industry.

In 2013, Orel has co-produced his 1st short fiction "LAPSUS" directed by Karim Ouaret, which has been multi-awarded and is actually represented in many prestigious film festival around the globe.

Now SPOA is growing up every year and is becoming a main act on the production of television & digital content, bringing new prestigious clients as Air France, Renault Universal, Sony, Orange, Disney, Mercedes-Benz, Chopard, Les Galeries Lafayette, Canal group, Mondadori, EMI, Havas Group, Jean-Paul Gaultier Adidas, Endemol, Who's Next, Paris Capital of Creation, Lagardère, TF1, M6…