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We seek guidance from the Qur’an and the prophetic example (Sunnah), most specifically:

Sincerity (Ikhlas) – In responding to the needs of orphaned children, poverty and suffering, our efforts are driven by sincerity to God and the need to fulfil our obligations to humanity.

Social Justice (Adl) – Our work is founded on fulfilling the rights of the poor and vulnerable regardless of their colour, caste, or creed.

Trust (Amana) – We uphold our duty of the trust people place in us as a charity to be transparent and accountable.

It was the holy month of Ramadan and everyday routines were temporarily put-on hold for the annual fasts. Shops opened their doors later than usual, as children studied and played while counting down the days to the celebration of Eid.SadaqahIt was the day that hundreds of villages were destroyed, and thousands of lives were unexpectedly cut short.

Official figures from Pakistan show that 87,350 people lost their lives that weekend as they slept in following the pre-dawn Ramadan breakfast. Over 19,000 children were crushed under school buildings that had collapsed on top them while they sat in class. At least 38,000 people sustained life changing injuries, and almost 3.5 million people fled their homes to seek refuge from the terrifying aftershocks.

Human cost aside, the economic devastation that befell Azad Kashmir that morning was a massive setback for the region. Pictures of the disaster were circulated around the globe and within a few hours thousands of people responded generously with the same compassion they had shown to the Boxing Day tsunami victims of Indonesia just 11 months earlier.