Oscar Ugaz

Oscar Ugaz is a marketer and consultant with expertise in Digital Media and online businesses. In the past 15 years he has been working for major brands in America and Europe.

In 2007 he was appointed as Digital Business Manager at Real Madrid C.F. From that position he leads the implementation of the ecommerce business, the commercial strategy of official web portals and the online video and social media strategies.

Prior to Real Madrid Ugaz was Director of Strategy and New Business for Phantasia Wunderman a Latin American digital business consultancy. There he developed online strategies and implemented Internet and new media projects for clients such as BBVA, Nextel, SABMiller, Telefonica and Toyota Motor Company.Company.

Before joining Wunderman he worked as Account Director at Young & Rubicam where he managed advertising services for Citibank, Colgate Palmolive, Diners Club International and United Airlines.

Oscar is a keynote speaker on Digital Business. In the past years, he has spoken at conferences in Spain, Denmark, Germany, UK, United States and Latin America. He is also a lecturer in executive and MBA programs at international business schools.