If you are a startup or scaleup looking to grow, I can help you:

• Ideate and fine-tune growth levers, channels and PLG tactics for your product
• Define and implement the right GTM strategy
• Optimise marketing spend and maximise ROI
• Increase customer acquisition, retention and satisfaction
• Coach and inspire teams to become top performers
• Boost revenue, drive profitability and exceed your targets
• Deliver quickly and efficiently with specific projects or challenges on a fractional or interim basis

My experience spans two decades. I led growth at Sportingbet/Entain, a £225M revenue FTSE100 company, signing up 880,000 customers. I also launched and scaled fast-growing startups/scaleups in B2C and B2B SaaS. Living and working in four countries (Sweden, Portugal, Spain, and the UK) has helped me adapt quickly to different people, scenarios, and industries.

A few career highlights:

• Trebled the number of leads and revenue YOY for Appjobs, a B2B SaaS for the gig economy
• Went from zero to tens of thousands of signups for two Fintech B2C apps: Jaja Finance and Clim8 Invest
• Delivered 2018's largest crowdfunding campaign in the UK with Jaja (£5M). Raised an additional £3.8M with Clim8
• Won the App Growth Award of the Year after achieving 5 million app downloads and 1.25 million Monthly Active Users (MAUs) at Crowdscores
• Turned around the digital marketing channels for Entain (Sportingbet), a listed FTSE100 company, to deliver 880k new paid customers and a 120% customer growth YOY, with a 32% reduction in cost and an increased LTV of 18%, contributing to an NGR of €225M

Industry experience: B2C and B2B/SaaS in FinTech, Gig Economy, Marketplaces, EdTech, iGaming, and Data Platforms.

Key skills:

• Revenue and customer growth
• Go-To-Market (GTM) strategy and product launch and management
• Growth loops and experimentation
• Product-Led Growth (PLG)
• Cross-functional team management and leadership
• CRM and customer lifecycle management
• Performance marketing (paid social, PPC / Google Ads, affiliates, email)
• SEO and content marketing
• App Store Optimisation (ASO)
• Budgeting and forecasting
• LTV:CAC optimisation
• Fundraising and crowdfunding
• Team leadership and development
• Stakeholder management (Board, investors, partners, vendors)

#opentowork Very interested in companies with an exciting mission, great values and a constructive culture.