Pablo Atienza Suarez

Marketing Manager, Musician, and entrepreneur in Buenos Aires, Argentina

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Business Builder | Head of Marketing & E-commerce | Omnichannel Growth

I build, scale and fix businesses through marketing, digital commerce and growth systems.

With 25+ years of experience across sports, motorsports, outdoor and lifestyle industries, I operate with a strong owner mindset, combining strategy, execution, data, brand and profitability into a single growth engine.

Currently leading the full Marketing & E-commerce operation of a multi-brand distribution group, I manage:

  • P&L ownership
  • Performance marketing & data-driven growth
  • E-commerce, marketplaces & retail
  • Brand strategy, CRM & customer experience
  • Wholesale & trade marketing
  • BI dashboards & decision systems

My focus is not on running campaigns, but on building profitable, scalable and sustainable commercial systems.

I specialize in:

Omnichannel Growth · Performance Marketing · E-commerce · Business Development · Marketplaces · Retail Strategy · BI & Analytics · Digital Transformation · P&L Management

📍 Based in Argentina | Open to Europe & LATAM

🔗 LinkedIn: linkedin.com/in/pabloatienza

  • Education
    • Analista en Marketing Estrategico
    • La Suisse CEPEC