With an educational background in engineering, he began his professional activities as an industrial designer in Italy and France, working for companies such as Ducati, Brembo, Grupo Antolín France and Renault.

But everything changed, he quit cars and motorbikes and took a Master course of photography in Spain, taking part in workshops with professionals such as Antoine d'Agata, Guy Tilim, Fernando Marcos and Cristina García Rodero among others.

During the past ten years he founded the business company photoPCM, dived into a wide range of distinctive projects, all of them related to photography and design: Valderoma Selección, Sinrazón, lightphotoPCM, Switch On Your Light, Pueblos de España, Sidra Esencia de Asturias... and gave expression of his sincere glance in several exhibitions in Paris, Madrid and in his hometown Gijón.

Now, he is focus on TRUTHFULNESS.