Lori Pacchiano

Public Relations Strategist | Media Producer | Brand Founder | Author

Lori Pacchiano is a Seattle-based public relations strategist, media producer, author, and founder of the internationally recognized luxury pet brand High Maintenance Bitch (HMB).

With humble beginnings in her grandmother’s garage, Lori built HMB into one of the most publicized luxury pet brands in the world. Since 2004, the brand has sponsored both the Emmy Awards and the Golden Globes and was featured in a hit television series on BRAVO that aired in 72 countries before going into syndication on Animal Planet. HMB has been seen in thousands of publications and major national media outlets including NBC’s The TODAY Show and Dateline, among many others.

Following the success of her own brand, Lori began leveraging her media relationships and strategic instincts to help other entrepreneurs, athletes, authors, and public figures secure meaningful press coverage. Known for her clever releases and bold campaign concepts, she has become responsible for some of Seattle’s most recognizable PR moments.

Among her most notable campaigns was independently creating and managing all media for the Seattle Seahawks Guinness World Records campaign for “The Loudest Stadium,” led by Joe Tafoya — a cultural milestone that gained international attention.

Her client roster spans professional athletes, authors, musicians, television personalities, and philanthropic organizations, including:

Edgar Martinez, Richard Sherman, Marshawn Lynch (CBS Beastmode), Russell Wilson (Sean Alexander Award), Cliff Avril, Doug Baldwin (Vision House), Cooper Helfet, Jordan Babineaux’s Shaquille O’Neal Comedy Tour, Lawyer Milloy, Luke Willson, Thomas Rawls, Ricardo Lockette, Captain Keith Colburn (Deadliest Catch), Gene Juarez, “The Real Christian Grey,” Curtis Young, DMX, Busta Rhymes, Too Short, Gucci Mane, Digital Underground, Method Man, Redman, Xola Malik “Kid Sensation,” Washington Women in Need (WWIN), Triggrcon, Alex Isaly (NBCSN), and numerous bestselling authors including Karen Vaughn, Jason Redman (The Trident), Jay Dobyns, Scott McEwen (American Sniper), and Robert Vera.

She also served as Creator and Executive Producer of Gridiron Mommas on FOX Television.

Even her own dog, Texas, became widely recognized in the media and was dubbed “the most famous dog in Washington.”

In addition to her public relations work, Lori has produced and curated hundreds of high-profile events and brand activations across the Pacific Northwest and nationally. While many projects remain outside of a formal portfolio, her Pinterest archives offer a glimpse into the breadth and creativity of her work.

Lori’s strength lies in her ability to identify cultural moments, build narrative-driven campaigns, and position brands in ways that generate both visibility and lasting impact. Her work consistently blends strategy with instinct, and media power with authentic storytelling.