Pahul Sachdeva

I study why people think, choose, and buy the way they do.With a background in neuroscience and a deep curiosity about human behavior, I focus on how attention, emotion, culture, and cognitive patterns shape the decisions we make every day.

My interests live at the intersection of consumer psychology, behavioral science, and modern marketing, exploring how brands influence perception, how design shapes memory, and how subtle psychological cues drive engagement. I’m drawn to the science behind motivation, persuasion, and identity, and how these insights translate into real-world marketing strategy.

Outside of research and reading, I love exploring global culture, music, and the ways storytelling connects people across experiences.