Eric Pakurar

I lead strategy at G2 USA. I firmly believe that in order to design communications to have the most positive effect for a given business, you have to be able to see the bigger picture. But the structures of most businesses, not to mention the marketing agencies that serve them, only serve to reinforce siloed thinking. The "right" answer will only see life through extraordinary circumstances. Effective is the new sexy thing — that's why I worked at Naked, and that's why I'm at G2 now. I used to run quite a lot before having kids, but my wife and kids are tops, so I don't mind so much at all.