The driving force behind Addikted2Fashion Magazine and Addikted2fashion.com is Founder|EIC Pamala Gomes. Pamala has been the Editor of A2F since 2007.

She was inspired to create a platform that intellectually and artistically displayed the talent of influential designers and emerging brands.

In 2011, The Daily Front Row featured Pamala in "THE NEW FRONT ROW: ARE YOU UP TO SNOUT?" editorial column.