Pamela Quizon, PhD
Product Marketing Leader in Charleston, SC, USA
I have a passion for communicating science through various channels, from highly technical scientific publications to social media posts. Distilling technically dense scientific information into concise, compelling, and scientifically accurate content has always been a rewarding activity for me. I translate the science for our marketing team and allow them to showcase our brand’s voice in a consistent and scientifically sound manner. As the Product Marketing Leader, I specialize in brand and product messaging, positioning, strategy, storytelling, sales enablement, and go-to-market strategy. I oversee our competitive intelligence and market research program and plan (and execute) many day-to-day tasks for our marketing team.
My many years on the bench as a scientist allows me to draw from my experiences, identify customer pain points, and take advantage of market insights. My diverse skill set and background in drug discovery, neuroscience, pharmacology, behavior, genetics, cardiovascular disease, and metabolomics research demonstrate my passion for learning and ability to thrive in any new environment.
I wear many hats and do it all for the success of my small but mighty marketing team: product marketing, demand generation, content marketing, email marketing, social media strategy and execution, press relations, white papers, peer-reviewed journal articles, webinars, graphic design, video editing, front-end web development, SEO, storytelling, marketing metrics and KPIs, market research, sales training, sales enablement, and GTM.