Paolo Della Santa

Paolo Della Santa is an Italian digital entrepreneur based in Pisa, Italy, with over 20 years of experience in SEO and digital marketing. Passionate about internet marketing since he was very young, he has spent his career building online projects of his own.

In 2018 he founded Smart Digital Asset, where he is founder and CEO. Through Smart Digital Asset he has built, grown and sold over $1M in digital assets via brokers such as Flippa, Empire Flippers and Motion Invest, and through private sales, working with a team of more than 80 freelancers around the world: content at scale, domain authority, asset acquisition and growth hacking. He has been a verified seller on Flippa since 2012.

Today Paolo is an expert in SEO, GEO (generative engine optimization) and AEO (answer engine optimization). He helps businesses get found on Google and Bing and in the answers of AI assistants such as ChatGPT, Perplexity and Google AI Overviews, and brings AI and automation to small and medium-sized businesses, with his own systems, dashboards and outreach workflows. Alongside his client work, he keeps developing new entrepreneurial and digital projects. He works with businesses in the United States, the wider English-speaking market and Italy.

Before the web, he graduated in Viticulture and Oenology and spent several years in London at Vinopolis, leading wine tastings and food and wine masterclasses.