Parissa, the Idea Chef, helps C Suite executives and Business Owners identify, create and grow new revenue sources to further their success.

She helps companies whip up meals in strategy kitchens that sate customer appetites and make them come back for more. Her irrepressible imagination and strategic marketing mindset are the spices of her business arsenal which can be applied to many industries.

Parissa’s marketing education came first from American Express where she managed many marketing campaigns. She developed her marketing strategy expertise by pairing data and understanding customer wants/needs while delivering profitable accounts to AmEx.

At Citi, Parissa developed her strategic marketing expertise further by leading brand marketing, value proposition, product marketing and product development initiatives working with and presenting to senior management. She was instrumental in improving top line and bottom line product portfolio revenue performance while earning accolades for being a great marketer, a great team leader, a great team player and a great collaborator.

At RTC (a Wunderman agency), she cemented her strategic marketing and leadership expertise further by directing initiatives to grow a major financial services client’s business. She accomplished this by managing several large cross-functional agency teams.

Parissa is a founding member of Pasfarda and a wannabe pastry chef. She holds a BA in Political Science from Northwestern University and MBA in Marketing from NYU’s Stern School of Business.