Parna Sarkar-Basu

A brand, buzz and growth marketer, Parna has a track record of putting start-ups on the map, elevating companies to industry leaders and creating new market categories. Her strategic, multi-channel campaigns deliver exceptional results – from boosting market credibility and brand visibility to thought leadership and community engagement. Her expertise includes corporate positioning and messaging, brand development and management, product positioning and roll-out, influencer relations, social media and content marketing.

Parna is currently the V.P. of Marketing for Children Across America, where she is spearheading brand development, positioning and marketing strategy to drive partnerships and boost fundraising initiatives. Children Across America, a humanitarian organization, provides preventive healthcare and literacy support to under-served children in local communities. Prior to that, Parna led marketing and global communications functions at various technology companies, including iRobot, iCorps Technologies, Invention Machine (acquired by IHS), Verivo Software and PTC. In her spare time, Parna enjoys traveling, hiking and networking.