Patrícia is passionate for Omnichannel Business Strategy, DataDriven Solutions, Customer Experience, Innovation, AI, E-Commerce, and Organizational changes caused by the Digital Transformation.
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Currently working as Digital Transformation Director at El Corte Inglés (since March 2021), Patrícia is responsible for the Coordination, Strategy and Implementation of Strategic & Omnichannel Digital Projects, Innovative solutions, Customer Strategy and Data & Automation new global developments, of the Group in Portugal.

Before, during the first five years in the same company, Patrícia worked as "E-Commerce & OmniChannel Manager", at E-Commerce Department.

(El Corte Inglés Group is a world leader in large department stores and a benchmark of Spanish distribution. With more than 85 years experience and more than 100 stores, the Group has maintained from the outset a policy of customer service and an ongoing concern with adapting itself to suit the tastes and needs of society.This has led, in turn, to a policy of diversification and the creation of new business formats.)

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Background: Before, Patrícia worked at Portugal Telecom (ALTICE Group - the largest telecommunications service provider in Portugal) - at 2 departments: "Digital Transformation" (Projects team) and "Information Systems" (Web team); and at FABERNOVEL (an Innovation consulting company).

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Education: Executive Advanced-Graduation in Innovation Management and Entrepreneurship (at Católica School of Business & Economics), and a Post-Graduation in Digital Marketing and Social Media.
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Clients: in more than 19 years of a transversal experience in Digital Projects with Customer Focus, she is quite proud to have worked with: Ikea, Unicer, Renault, SIBS, Janssen Pharmaceutical, BlueTicket, Panasonic, Leroy Merlin, OK! Teleseguros, Adene, EMEL, SLB, Ford, CCB, Portal da Cultura, MEO, TMN, PT Empresas, Área de Cliente PT, Cloud PT, Moche and UZO.
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#Positive #Focused #Curious #Motivated #Resilient #ProActive #ProblemSolver