Patricia Carpinelli

My primary responsibility is strategic planning and the creation of the creative brief—both essential in the development of category-defining ideas. I have over 12 years of experience in marketing and branding on both the client and agency side in verticals such as Education, CPG, Technology and Travel. Prior to Rosetta, I worked at Microsoft, Expedia.com and Moxie, a small branding agency. I have a Master’s Degree in Management from Boston University with a focus in Marketing and Finance.