Patricia Hader

A digital marketer for over a decade, with a strong track record in building, growing, and optimizing digital marketing programs to drive acquisition and retention.

Currently work for Intel, where I lead the optimization strategy for online sales on Intel.com. Prior to taking on this role, I oversaw the Intel® Inside online marketing strategy and landing experience program. I also have extensive digital marketing expertise across all digital marketing channels from Yahoo!, AOL and Time Life.

I'm an evangelist of testing and optimization. I recently presented on the topic of ‘instilling a culture of testing’ at Europe's first ever Conversion Optimization Conference in Frankfurt, Germany. I also volunteers with the New York Public Library on testing and optimization efforts.

I hold a BA in French, an MBA, and a Master Certification in Conversion Optimization.