Patricia O'Connell, Aerten Consulting

As a New York Times best-selling writer, content strategist/ creator, ghost writer, editor, and "CEO whisperer," my goal is to help companies and individuals figure out what their story is, and how best to tell it. (Aerten is the Celtic goddess of fate, in case you were wondering.)

A brand is about the promise you or your company make; your story is what's behind the brand, what enables you to deliver on your promise.

Sometimes people know the story they want to tell but writing isn't their thing. Other times, they don't know where to start. In either case I can help.

I also excel at taking complex information and ideas and making them more relatable, readable, and audience-appropriate.

Social media and the Internet overall make it possible for anyone to tell your story -- in their words. Don't let them. Own your story, in every sense. Discover it, understand it, and tell it.

So, what's your story?